Profile was founded in 1972 and began excelling in retail and tile installations for both residential and commercial locations within the GTA. The original showroom was a large warehouse filled with unlimited interior finishing products. The family run location wanted to provide readily available interior renovation products for Torontonians, and develop a brand within whom they trusted. Through the years, the larger box stores became more and more competitive and so Profile adapted to the ever changing renovation market and its clientele. In moving forward, still withholding the foundation of readily available products and exceptional customer service in which they were founded on, Profile grew and expanded its expertise.